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F1 Arcade
Consumer Services · London, United Kingdom · Founded 2021
Offers an immersive Formula 1® racing experience with full-motion simulators, premium food and drinks, and an electric atmosphere for social gaming MoreLess
An immersive, licensed Formula 1 racing simulation venue that combines the thrill of motorsport with a high-end hospitality experience. The company operates large-scale entertainment centers featuring full-motion racing simulators, allowing patrons to compete against each other in a socially competitive environment.
The business model is centered around pay-per-experience racing, complemented by significant revenue from a premium food and beverage offering, including cocktails and world-class cuisine. The venues are designed to be social hubs, attracting not only F1 enthusiasts but also a broader audience seeking a unique entertainment experience. This includes groups of friends, corporate events, and private parties.
The company also capitalizes on the global popularity of the Formula 1 brand by hosting live screenings of Grand Prix races, creating a vibrant atmosphere and an additional revenue stream. The target market is broad, encompassing motorsport fans, gamers, and the general public looking for a novel social outing. The company is in a growth phase, expanding its footprint from its initial London location to major cities in the United States.
Keywords: Location-based entertainment, Competitive socializing, Racing simulation, Formula 1, Hospitality, Experiential retail, Social gaming, Motorsport, Entertainment venue, Sim racing
Company overview
F1 Arcade company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2021
- Headquarters
- London, United Kingdom
- Employees
- 424
- Open positions
- 33
- Dealroom signal
- 88.9
Valuation & funding
F1 Arcade funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| DEBT✓Debt | Jun 2024 | $100M | — | Cheyne Capital · OakNorth Credit Intelligence | ↗ |
| EARLY VC✓Equity / VC | Jun 2023 | $40M | $158M | Zak Brown · Lando Norris · Liberty Media · Formula One World Championship | ↗ |
Financials
Revenue, earnings and profit over time
Reported history and available estimates. Estimated years are marked “E”; sparse fields are left blank rather than inferred.
Growth signals
F1 Arcade website traffic
Latest recorded traffic for F1 Arcade is 470K monthly website visits, up 23.7% over the last three months. F1 Arcade's team grew 19.4% over the past year.
Hiring
Open positions at F1 Arcade
Current openings linked to this company in Dealroom.
Comparisons
F1 Arcade compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
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Talent graph
F1 Arcade's talent
Source: Dealroom Talent Intelligence.
Investors
12 investors on F1 Arcade's cap table
Sourced from Dealroom's funding and investor records.
Global footprint
Where F1 Arcade has talent and traffic
team presence
In the news
Latest news about F1 Arcade
Recent press, funding announcements, and product moves mentioning F1 Arcade — open to read from the original sources.
Market sentiment
What the market is saying about F1 Arcade
An AI-synthesized read of the highest-engagement posts about F1 Arcade on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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