Emao.com

Emao.com, operating under Beijing Yimao Automotive Technology Co., Ltd., is an online-to-offline (O2O) e-commerce platform in China specializing in new car sales. Founded in 2013 by Wang Huiyu, the company is headquartered in Beijing. Wang, who holds degrees in mechanical electronics, management, and economics, brought 15 years of automotive industry and entrepreneurial experience to the venture.

The company has secured significant financial backing, raising a total of $67.3 million over three funding rounds, culminating in a Series C round in February 2018. Key investors include Everbright Zhongying Capital and Legions Holding Group. This capital has supported the development of its integrated business model, which combines online information and sales with a physical dealership network to address key consumer questions: what car to buy, at what price, and where.

Emao.com's platform functions as a comprehensive resource for car buyers, providing extensive information, professional reviews, and ratings on a wide array of domestic and imported vehicles. The business generates revenue by facilitating car sales through its online portal. Customers can browse deals from multiple dealerships, select a vehicle, and make a down payment directly on the platform to book their car. This model provides a centralized marketplace that enhances the shopping experience by allowing for easy comparison of models and prices. The platform serves prospective new car owners across China, operating in the competitive automotive e-commerce market.

Keywords: automotive e-commerce, O2O platform, new car sales, online car buying, Chinese auto market, vehicle marketplace, dealer network, auto financing, car reviews, Beijing