E
Elder
Biotech & Life Sciences · London, United Kingdom · Founded 2015
Tech marketplace connecting families with vetted live-in carers MoreLess
Elder is a UK-based digital marketplace that connects families with vetted, self-employed carers for personalised live-in home care, presenting an alternative to residential care homes. The company was founded in 2015 by CEO Peter Dowds and Tom Brooks. Dowds, a former lawyer, was motivated by his family's personal struggles to find suitable care for his grandmother, which highlighted a gap in the market for in-home care solutions that prioritize independence and personal choice.
The platform operates as an introductory agency, facilitating connections across Great Britain between those seeking care and a network of independent carers. Elder's business model is built on its technology, which includes the 'MyElder' portal for families and the 'ElderHub' app for carers, designed to streamline the management of care, scheduling, and communication. This tech-enabled approach allows the company to offer services that are, on average, 35% cheaper than traditional care agencies. The company's services cater to a range of needs, including long-term 24-hour support, respite care, and visiting care for assistance with daily tasks. Carers on the platform are required to have previous experience, pass background checks, and provide verifiable references.
Since its inception, Elder has facilitated over 15 million hours of care and has grown to be one of Europe's faster-growing startups in the care-tech sector. The company has secured significant funding over several rounds, including a Series B round led by Acton Capital, to support its expansion and technological development. Its investors include MMC Ventures and UKTV. Headquartered in London, Elder aims to address the challenges of an ageing population by enabling older adults to remain in their own homes while receiving necessary support.
Keywords: live-in care, elderly care, home care services, care-tech, digital health, senior care, marketplace, respite care, dementia care, caregiving, assisted living, independent living, geriatrics, home healthcare, family support, care management, social care, personal care, companion care, UK healthcare
Company overview
Elder company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2015
- Headquarters
- London, United Kingdom
- Employees
- 242
- Open positions
- 8
- Dealroom signal
- 71.7
- Investment activity
- 1 companies · latest Jan 2025
- Capital deployed
- $5M
- Preferred round
- SERIES A
Valuation & funding
Elder funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| MEDIA FOR EQUITY✓Equity / VC | Apr 2024 | $1.3M | $53M | UKTV Ventures | ↗ |
| SUPPORT PROGRAM✓Other financing | Mar 2020 | $0 | — | Tech Nation | — |
| SERIES B✓Equity / VC | Jan 2020 | $11M | $42M | MMC Ventures · Acton Capital | ↗ |
| SUPPORT PROGRAM✓Other financing | Jan 2018 | $0 | — | Tech Nation | — |
| SERIES A✓Equity / VC | Dec 2017 | $4.1M | $16M | MMC Ventures | — |
| SERIES A✓Equity / VC | Sep 2016 | MMC Ventures · Hummingbird Ventures | — | ||
| SEED✓Equity / VC | Dec 2015 | Hummingbird Ventures | — |
Financials
Workforce over time
Available workforce history. Financial fields without reported data are omitted.
| Year | Employees |
|---|---|
| 2026 | 242 |
| 2025 | 235 |
| 2024 | 200 |
| 2023 | 230 |
| 2022 | 186 |
| 2021 | 149 |
| 2020 | 122 |
Growth signals
Elder website traffic
Latest recorded traffic for Elder is 50K monthly website visits, down 18% over the last three months. Elder's team grew 3% over the past year.
Hiring
Open positions at Elder
Current openings linked to this company in Dealroom.
Comparisons
Elder compared with similar companies
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Capital deployed
Elder investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Talent graph
Elder's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where Elder has talent and traffic
team presence
In the news
Latest news about Elder
Recent press, funding announcements, and product moves mentioning Elder — open to read from the original sources.
Market sentiment
What the market is saying about Elder
An AI-synthesized read of the highest-engagement posts about Elder on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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