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EDGE Markets

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EDGE Markets - Audience Development

New York City, United StatesFounded 2020Marketing

Valuation $100–500M Latest valuation · 2026

Headcount <100 Current team size

Total funding $50–100M Disclosed equity funding

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About EDGE Markets

EDGE Markets is a leading platform in the esports industry, focusing on audience development and responsible betting. The company provides tools that allow users to automatically share their betting transactions with friends and sponsors, ensuring transparency and oversight. This feature is designed to promote responsible betting activity and support the growth of the legal sports betting ecosystem. EDGE Markets does not process bets or promote sportsbooks, but instead offers a transparent dashboard for users to manage their betting activities. The platform serves esports enthusiasts, bettors, and sponsors, operating within the rapidly growing esports and legal sports betting markets. EDGE Markets generates revenue through its platform services, which include transaction sharing and audience development tools. The business model is centered around providing value-added services that enhance transparency and responsible betting practices. Keywords: esports, audience development, responsible betting, transaction sharing, transparency, oversight, legal sports betting, dashboard, sponsors, betting activity.

Source: Dealroom company data

At a glance

Status: Operational
Founded: 2020
Headquarters: New York City, United States
Employees: 32
Open positions: None listed
Dealroom signal: 87.0/100
Industry: Marketing
Sector: Marketing
Business model: SaaS
Client focus: b2b
Links: Website LinkedIn

Latest news

Press, funding announcements and product moves mentioning EDGE Markets.

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Funding history

3 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
SERIES AOther financing	Jun 2026	$29M	$117M	StepStone Group · Indicator Ventures · MANTIS · CoinFund	↗
SEEDOther financing	Dec 2024	$17M	$69M	StepStone Group · Indicator Ventures · Impulsum Ventures · Bullpen Capital	↗

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Growth signals

EDGE Markets website traffic

Latest recorded traffic for EDGE Markets is 2.9K monthly website visits, up 26.1% over the last three months. EDGE Markets's team grew 700% over the past year.

Latest monthly visits2.9K 3-month web change+26.1% 1-year team growth+700%

Monthly website visitsSep 2020–Jul 2026

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