D
Datumo
AI · Daejeon, South Korea · Founded 2018
No-code AI trust and safety evaluation platform. | Formerly known as SelectStar MoreLess
Selectstar.ai, a Seoul-based company founded in 2019 by Howook Shin and Seyeob Kim, operates a platform for AI training data solutions. Seyeob Kim, who serves as CEO, graduated from KAIST with a degree in electrical and electronic engineering. The company has secured significant funding, including a Series A round of $66.7 million in August 2022, bringing its total funding to $67 million from investors like Kakao Ventures and Company K Partners.
The core of Selectstar.ai's business is to address the challenge of acquiring high-quality data for AI development. It provides a comprehensive suite of services for collecting, labeling, and validating various data types, including images, text, and videos. The business operates on a B2B model, catering to AI companies and research labs that require large volumes of accurate training data. This is facilitated through its crowdsourcing platform, "Cashmission," which engages a large pool of workers to perform data collection and annotation tasks. This platform employs a three-step quality control process involving qualification tests, performance monitoring, and peer-review validation to ensure data accuracy.
The company's platform offers a range of features such as object and line segmentation, classification, transcription, and comparison tools for data labeling. A key technological advantage is its semi-automatic annotation technology, where deep learning models perform initial annotations that are then refined by human workers, reducing cost and time. Furthermore, Selectstar.ai has developed "Datumo Eval," a solution for verifying the reliability of large language models (LLMs) and has been involved in operating AI red team challenges to assess AI model stability. The company also offers an open dataset project, providing free access to datasets built in collaboration with AI companies to foster industry development.
Keywords: AI training data, data labeling, crowdsourcing, data annotation, machine learning data, computer vision data, natural language processing data, dataset collection, data validation, AI data platform, Seyeob Kim, Howook Shin, Kakao Ventures, Cashmission, Datumo Eval, data quality control, AI model evaluation, LLM reliability, object segmentation, text transcription
Company overview
Datumo company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2018
- Headquarters
- Daejeon, South Korea
- Employees
- 102
- Open positions
- 1
- Dealroom signal
- 89.0
Valuation & funding
Datumo funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES B✓Equity / VC | Aug 2025 | $16M | $62M | Salesforce Ventures · SBI Investment · KB Investment · ACVC Ventures | ↗ |
| SERIES A✓Equity / VC | Aug 2023 | $3.4M | $13M | Korea Development Bank | ↗ |
| SERIES A✓Equity / VC | Aug 2022 | $7.5M | $30M | Company K Partners · Now IB · Kakao Ventures · CJ Investment | ↗ |
| SERIES A✓Equity / VC | Aug 2020 | $3.4M | $13M | Company K Partners · Kakao Ventures · Kolon Investment | — |
| SEED✓Equity / VC | Jul 2019 | $335K | $1.3M | Kakao Ventures | — |
Financials
Revenue and workforce over time
Available revenue and workforce history. Fields without reported data are omitted.
| Year | Revenue | Growth | Employees |
|---|---|---|---|
| 2026 | $4.4M | 0% | 106 |
| 2025 | $4.4M | 0% | 90 |
| 2024 | $4.4M | 0% | 62 |
| 2023 | $4.4M | +29.4% | 48 |
| 2022 | $3.4M | +54.5% | 38 |
| 2021 | $2.2M | — | 22 |
| 2020 | — | — | 11 |
Growth signals
Datumo website traffic
Latest recorded traffic for Datumo is 22K monthly website visits, down 15.4% over the last three months. Datumo's team grew 13.3% over the past year.
Comparisons
Datumo compared with similar companies
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Talent graph
Datumo's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where Datumo has talent and traffic
team presence
In the news
Latest news about Datumo
Recent press, funding announcements, and product moves mentioning Datumo — open to read from the original sources.
Market sentiment
What the market is saying about Datumo
An AI-synthesized read of the highest-engagement posts about Datumo on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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