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Datumo

AI · Daejeon, South Korea · Founded 2018

No-code AI trust and safety evaluation platform. | Formerly known as SelectStar MoreLess

Selectstar.ai, a Seoul-based company founded in 2019 by Howook Shin and Seyeob Kim, operates a platform for AI training data solutions. Seyeob Kim, who serves as CEO, graduated from KAIST with a degree in electrical and electronic engineering. The company has secured significant funding, including a Series A round of $66.7 million in August 2022, bringing its total funding to $67 million from investors like Kakao Ventures and Company K Partners.

The core of Selectstar.ai's business is to address the challenge of acquiring high-quality data for AI development. It provides a comprehensive suite of services for collecting, labeling, and validating various data types, including images, text, and videos. The business operates on a B2B model, catering to AI companies and research labs that require large volumes of accurate training data. This is facilitated through its crowdsourcing platform, "Cashmission," which engages a large pool of workers to perform data collection and annotation tasks. This platform employs a three-step quality control process involving qualification tests, performance monitoring, and peer-review validation to ensure data accuracy.

The company's platform offers a range of features such as object and line segmentation, classification, transcription, and comparison tools for data labeling. A key technological advantage is its semi-automatic annotation technology, where deep learning models perform initial annotations that are then refined by human workers, reducing cost and time. Furthermore, Selectstar.ai has developed "Datumo Eval," a solution for verifying the reliability of large language models (LLMs) and has been involved in operating AI red team challenges to assess AI model stability. The company also offers an open dataset project, providing free access to datasets built in collaboration with AI companies to foster industry development.

Keywords: AI training data, data labeling, crowdsourcing, data annotation, machine learning data, computer vision data, natural language processing data, dataset collection, data validation, AI data platform, Seyeob Kim, Howook Shin, Kakao Ventures, Cashmission, Datumo Eval, data quality control, AI model evaluation, LLM reliability, object segmentation, text transcription

Valuation $0–100M
Revenue $1–10M
Headcount 100–500
Total funding $10–50M
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Company overview

Datumo company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2018
Headquarters
Daejeon, South Korea
Employees
102
Open positions
1
Dealroom signal
89.0
client focusb2btechnologyArtificial IntelligencetechnologyMachine LearningtechnologyDeep LearningtechnologyNatural Language ProcessingtechnologyComputer Visionbusiness modelMarketplace & ecommercebusiness modelSaaSsectorCore AIsectorData LabelingsectorAI Applicationssector4YFN 2025sector4YFNindustryEnterprise Software

Valuation & funding

Datumo funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES BEquity / VC Aug 2025 $16M $62M Salesforce Ventures · SBI Investment · KB Investment · ACVC Ventures
SERIES AEquity / VC Aug 2023 $3.4M $13M Korea Development Bank
SERIES AEquity / VC Aug 2022 $7.5M $30M Company K Partners · Now IB · Kakao Ventures · CJ Investment
SERIES AEquity / VC Aug 2020 $3.4M $13M Company K Partners · Kakao Ventures · Kolon Investment
SEEDEquity / VC Jul 2019 $335K $1.3M Kakao Ventures
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Financials

Revenue and workforce over time

Available revenue and workforce history. Fields without reported data are omitted.

YearRevenueGrowthEmployees
2026 $4.4M 0% 106
2025 $4.4M 0% 90
2024 $4.4M 0% 62
2023 $4.4M +29.4% 48
2022 $3.4M +54.5% 38
2021 $2.2M 22
2020 11
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Growth signals

Datumo website traffic

Latest recorded traffic for Datumo is 22K monthly website visits, down 15.4% over the last three months. Datumo's team grew 13.3% over the past year.

Latest monthly visits22K 3-month web change-15.4% 1-year team growth+13.3%
Monthly website visits72 observations · Mar 2020–Jul 2026
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Comparisons

Datumo compared with similar companies

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Talent graph

Datumo's talent

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Team profiled 5 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

10 investors on Datumo's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Seed 1 investor entered at this stage
Series A 9 investors entered at this stage
Company K Partners
Kolon Investment
Now IB
CJ Investment
Korea Development Bank
Salesforce Ventures
SBI Investment
KB Investment
ACVC Ventures

Global footprint

Where Datumo has talent and traffic

Workforce by country
2 countries with
team presence
🇰🇷 South Korea93.7%
🇺🇸 United States4.8%
2 countries shown

In the news

Latest news about Datumo

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Market sentiment

What the market is saying about Datumo

An AI-synthesized read of the highest-engagement posts about Datumo on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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