Dance

The company offers an all-inclusive subscription service for electric bikes and mopeds, positioning itself as an alternative to both traditional vehicle ownership and shared mobility services. The business model is centered on a recurring monthly fee that provides members with their own personal e-bike or e-moped, a high-quality lock, and access to an on-demand maintenance and repair team. This service includes free repairs or vehicle replacements, typically within 24-48 hours, which can be requested through the company's app. Theft protection is also included in the membership.

Dance operates in several major European cities, including Berlin, Hamburg, Munich, Vienna, and Paris. Customers can choose between monthly or annual subscription plans, with the annual plan offering a lower monthly rate. The service is designed to provide the convenience of personal ownership without the associated hassles of maintenance and security. The vehicles, such as the custom-designed Dance One e-bike, feature a removable battery for convenient charging at home or the office.

The company's target market includes urban commuters and residents looking for a sustainable and hassle-free way to navigate their cities. By providing a single, fixed monthly price, Dance aims to offer a low-threshold entry into electric mobility for individuals who may be new to e-bikes or deterred by the high upfront cost and maintenance responsibilities of ownership.