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Covertree

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Focused on middle America and specialty insurance lines

Detroit, United StatesFounded 2020Fintech
Valuation $0–100M Latest valuation · 2024
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Covertree and the history behind them.

About Covertree

CoverTree is an American-based insurtech startup that operates in the property insurance market. The company offers a range of insurance products, including home, renters, and landlord insurance, with a focus on simplicity and speed. The business model is centered around a digital-first approach, allowing customers to get a quote, apply, and get insured online in less than three minutes. This approach eliminates the need for paperwork and application fees, making the process hassle-free for the customer.

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CoverTree serves a broad range of clients, from homeowners to renters and landlords. The company's insurance products cover a wide array of risks, including theft, fire, and other unfortunate events. In the event of a disaster, CoverTree provides funds to maintain the client's lifestyle, including the cost of living elsewhere. The company also offers liability coverage, protecting clients from potential expenses related to injuries that occur on their property.

The company generates revenue through the monthly premiums paid by its customers. The pricing is competitive, with plans starting from $12 per month for renters insurance and $25 per month for home and landlord insurance. The company's insurance products are backed by an "A" rated company, as per AM Best, indicating a strong financial ability to meet its ongoing insurance obligations.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2020
Headquarters
Detroit, United States
Employees
55
Open positions
1
Dealroom signal
64.1/100
Industry
Fintech, Real Estate
Sub-industry
Insurance
Sector
Fintech, House and Property Insurance, PandC Insurance, MGA
Business model
Marketplace & ecommerce
Client focus
b2c

Latest news

Press, funding announcements and product moves mentioning Covertree.

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Funding history

3 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES AEquity / VC May 2024 $13M $52M Detroit Venture Partners · Ludlow Ventures · AV8 Ventures · Distributed Ventures
SEEDEquity / VC Sep 2022 $10M $40M Distributed Ventures · Annox Capital · Detroit Venture Partners · Ludlow Ventures
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Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
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Growth signals

Covertree website traffic

Latest recorded traffic for Covertree is 9.4K monthly website visits, up 25.3% over the last three months. Covertree's team declined 1.8% over the past year.

Latest monthly visits9.4K 3-month web change+25.3% 1-year team growth-1.8%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investors

9 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed5 investors entered at this stage

  • Ludlow Ventures
  • Annox Capital
  • Distributed Ventures
  • Detroit Venture Partners
  • AV8 Ventures

Series A1 investor entered at this stage

Other known investors3 additional known investors

  • Everywhere Ventures
  • Overlook Ventures
  • The Fund
Team profiled 9 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
3 countries with
team presence
🇺🇸 United States83.3%
🇵🇱 Poland14.3%
🇮🇳 India2.4%
3 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Covertree on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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