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Countingup

Fintech · London, United Kingdom · Founded 2017

Countingup is the business current account and accounting app in one that’s helping thousands of business owners save time and money MoreLess

Countingup is a financial technology company that offers a unique business current account integrated with accounting software, specifically designed to serve small businesses, freelancers, and sole traders. Operating in the financial services market, Countingup simplifies financial management by combining banking and accounting into a single mobile app. This integration allows users to manage their finances more efficiently, saving time and reducing administrative burdens.

The company's business model revolves around providing a subscription-based service with tiered pricing plans, catering to different business needs and sizes. Countingup generates revenue through these subscription fees, offering various features such as invoicing, expense tracking, tax estimates, and real-time financial data.

Countingup's target clients include startups, freelancers, sole traders, and limited companies who seek an all-in-one solution for their financial management. By addressing the needs of these clients, Countingup helps them streamline their financial processes, enabling them to focus more on growing their businesses.

Keywords: business current account, accounting software, small businesses, freelancers, sole traders, financial management, mobile app, invoicing, expense tracking, tax estimates, real-time data.

Company overview

Countingup company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2017
Headquarters
London, United Kingdom
Employees
39
Open positions
None listed
Dealroom signal
68.8
client focusb2btechnologyMobile appsub industryBankingsub industryFinancial Management SolutionssectorFreelancerssectorAccountingbusiness modelSaaSindustryFintechsectorTaxsectorInvoicingsectorSee Cost ManagementsectorChallenger Banksectorfinancial inclusionsectoruk is8 financial services

Valuation & funding

Countingup funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES AEquity / VC Mar 2021 $12M $48M Start Ventures · Gresham House Ventures · Framework Venture Partners · CVentures
EARLY VCEquity / VC May 2020 $5.3M $21M Start Ventures · CVentures · ING Group
SEEDEquity / VC Sep 2018 $3M $12M JamJar Investments · Forward Partners · Frontline Ventures
SEEDEquity / VC Oct 2017 $825K $3.3M Ben ​Grol · Andy Chung · Frontline Ventures · Will Neale
Showing 4 recorded eventsUnlock the complete deal history →

Financials

Revenue and workforce over time

Available revenue and workforce history. Fields without reported data are omitted.

YearRevenueGrowthEmployees
2026 $7.8M 0% 39
2025 $7.8M 0% 42
2024 $7.8M 0% 50
2023 $7.8M 0% 54
2022 $7.8M +55% 67
2021 $5M +38.9% 60
2020 $3.6M 38
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

Countingup website traffic

Latest recorded traffic for Countingup is 34K monthly website visits, up 100% over the last three months. Countingup's team declined 7.1% over the past year.

Latest monthly visits34K 3-month web change+100% 1-year team growth-7.1%
Monthly website visits117 observations · Nov 2016–Jul 2026
Hover or focus a point to see its exact monthly valueCompare with peers →

Comparisons

Countingup compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

Countingup's talent

Book a demo to see the people
Team profiled 9 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

21 investors on Countingup's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Seed 7 investors entered at this stage
Frontline Ventures
Ben ​Grol
Andy Chung
Will Neale
Ben ​Heald1
Forward Partners
JamJar Investments
Series A 6 investors entered at this stage
ING Group
Start Ventures
CVentures
Framework Venture Partners
Gresham House Ventures
SAGE
Other known 8 additional known investors
AltaIR Capital
Dan Gandesha
ING Bank Corporate Finance
ING Ventures
Katie Marrache
Luke Boase
Paul Chiappe
Triple Point Ventures

Global footprint

Where Countingup has talent and traffic

Workforce by country
2 countries with
team presence
🇬🇧 United Kingdom96.2%
🇨🇦 Canada3.9%
2 countries shown

In the news

Latest news about Countingup

Recent press, funding announcements, and product moves mentioning Countingup — open to read from the original sources.

See all news

Market sentiment

What the market is saying about Countingup

An AI-synthesized read of the highest-engagement posts about Countingup on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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