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Cordial

Marketing · San Diego, United States · Founded 2014

Combining data management and marketing execution in one platform to help marketers use all of their data to better connect with customers across email, SMS, and mobile app MoreLess

Cordial is a marketing platform that enables brands to automate their marketing strategies and deliver billions of personalized messages based on data. The platform serves a wide range of clients, including retail marketers, who are looking to engage their customers in a more personalized and effective way.

Cordial operates in the digital marketing industry, a highly competitive market that is constantly evolving with technological advancements. The company's business model revolves around providing a platform that unifies and activates limitless customer and business data instantly. This allows brands to connect with their customers in highly personalized ways across various channels.

The platform also enables brands to build and orchestrate dynamic marketing campaigns using built-in tools. This level of personalization has led to a significant increase in customer engagement and revenue for the brands using Cordial's platform.

Cordial's revenue comes from the subscription fees paid by brands to use their platform. The company also offers seamless integration with the business tools that brands are already using, adding to the convenience and efficiency of their platform.

Based on a study commissioned by Cordial, the platform delivers $8.79M in total benefits and a payback period in less than 6 months. This indicates a high return on investment for brands using Cordial's platform, making it a valuable tool in the digital marketing industry.

Keywords: Marketing Automation, Personalized Messaging, Data Activation, Customer Engagement, Revenue Increase, Digital Marketing, Subscription Model, Business Tool Integration, High Return on Investment, Retail Marketing.

Valuation $100–500M
Revenue $10–50M
Headcount 100–500
Total funding $50–100M
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Cordial and the history behind them.

Talent graph

Cordial's talent

Book a demo to see the people
Employees mapped 254 incl. 1 AI specialist
Founders Hidden — book a demo/100 quality score
Key operators 9 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

9 investors on Cordial's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Seed 2 investors entered at this stage
Ignite Farm
R/GA Accelerator
Series A 3 investors entered at this stage
Upfront Ventures
High Alpha
PeakSpan Capital
Series B+ 4 investors entered at this stage
Ankona Capital
Blossom Street Ventures
NewSpring Capital
ABS Capital Partners

Global footprint

Where Cordial has talent and traffic

Workforce by country
8 countries with
team presence
🇺🇸 United States86.2%
🇺🇦 Ukraine5.3%
🇬🇧 United Kingdom2.1%
🇵🇱 Poland2.1%
🇰🇪 Kenya1.1%
Top 5 of 8 shown
Web traffic by country
42K monthly visits
across markets
🇺🇸 United States34.3%
🇳🇬 Nigeria8.8%
🇨🇦 Canada4.5%
🇬🇧 United Kingdom4.5%
🇮🇳 India4.3%
Top 5 markets shown

Market sentiment

What the market is saying about Cordial

An AI-synthesized read of the highest-engagement posts about Cordial on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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