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Cocovel
Cocovel is a personal care brand company
About Cocovel
Cocovel operated as a brand in the beauty and personal care market, having been established in 2011 in Suzhou, China. The company's strategic focus was on a younger demographic, curating a brand image associated with the lifestyle of the South of France. Its product portfolio was segmented into skin care, hair care, and fragrances. A key aspect of its branding was the importation of products from Grasse, a region in France renowned for its perfume industry, to enhance the consumer's experience through fragrance.
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The company distributed its products globally through a partnership with the online retail platform "Tmall". Cocovel's product line included fragranced shampoos and conditioners formulated with natural extracts like rose, ginseng root, and tea seed oil. These products were promoted as having a balanced pH, being free from silicone oil, and utilizing a compound formula of 11 amino acids to nourish hair. A notable feature was the use of microcapsule technology intended to provide a long-lasting fragrance for up to 24 hours. The brand specifically tailored some of its perfume-type formulas for the Indian market.
From a financial perspective, Cocovel secured significant investment to fuel its operations. The company raised $14.4 million in a Series B funding round on October 31, 2018, with Sequoia Capital being the sole institutional investor in that round. Despite this funding and its market presence, the company is now reported as being deadpooled.
At a glance
- Status
- Operational
- Founded
- 2013
- Headquarters
- Huangpu, China
- Open positions
- None listed
- Dealroom signal
- 16.0/100
- Industry
- Wellness Beauty, Marketing
- Sector
- Marketing, Consumer Goods, Health Care, Beauty, Branding
- Client focus
- b2b
- Links
- Website
Latest news
Press, funding announcements and product moves mentioning Cocovel.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES B✓Equity / VC | Oct 2018 | $14M | $57M | Sequoia | — |
| SERIES AEquity / VC | Sep 2017 | $0 | — | Undisclosed | — |
Growth signals
Latest recorded traffic for Cocovel is 20 monthly website visits, down 81.8% over the last three months.
Similar companies
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A1 investor entered at this stage
Other known investors1 additional known investor
HSG
Source: Dealroom Talent Intelligence.
Global footprint
Market sentiment
An AI-synthesised read of the highest-engagement posts about Cocovel on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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