Cinch

Cinch is a Singapore-based Device-as-a-Service (DaaS) platform founded in 2022 by Mahir Hamid, who also serves as the company's CEO. The company provides subscription-based solutions for electronic devices like smartphones, laptops, and tablets to both individual consumers and businesses, making technology more affordable by eliminating large upfront costs.

The business model is centered on a circular economy, aiming to extend the lifecycle of devices, reduce e-waste, and promote sustainability. Cinch's services cover the entire device lifecycle, including procurement, financing, maintenance, and recycling. For consumers, the platform offers flexible monthly subscriptions to access the latest technology. For enterprise clients, it streamlines IT asset lifecycle management, from equipment rental and procurement to automated management and dedicated support, helping to reduce costs and improve efficiency. The company partners with major brands and serves as the official subscription partner for Samsung's Galaxy S25 series.

Cinch's proprietary platform utilizes an AI-driven pricing algorithm, offers API-driven integration for vendors like telcos and retailers, and includes features for smart subscription management and embedded financing with instant credit decisioning. In April 2025, the company announced it had raised US$28.8 million in a mix of debt and equity funding. The round was led by Monk's Hill Ventures and included participation from Z Venture Capital, 1982 Ventures, Ratio Ventures, and Digital Currency Group. This capital is intended to help the company scale its operations and expand its presence in Malaysia and Thailand.

Keywords: Device-as-a-Service, circular economy, tech subscription, asset lifecycle management, sustainable technology, IT procurement, consumer electronics, FinTech, hardware subscription, e-waste reduction