C
Canary
Security · New York City, United States · Founded 2012
Delivers smart home security devices MoreLess
Canary Connect, Inc., operating as Canary, is a New York-based company founded in 2012 by Adam Sager, Jon Troutman, and Chris Rill. The firm specializes in developing and providing smart home security devices. A significant early milestone was its Indiegogo crowdfunding campaign, which sought to raise $100,000 but ultimately secured nearly $2 million, signaling strong market interest. Following this success, Canary raised a total of approximately $68.9 million through several funding rounds, with notable investors including Khosla Ventures, Two Sigma Ventures, and Smartfrog Group.
In October 2018, Canary was acquired by the European IoT company Smartfrog. This strategic combination aimed to leverage the complementary strengths of both companies: Canary had established a strong retail presence in the U.S. with over 10,000 points of sale, while Smartfrog focused on a direct-to-consumer, pure Software-as-a-Service (SaaS) model in Europe. Post-acquisition, both entities operate under the leadership of Smartfrog's CEO, Charles Fränkl, to grow their combined presence in the competitive IoT market.
Canary's core business revolves around user-friendly, DIY home security solutions. The product line includes devices like the Canary Pro, View, and Flex, which feature HD video cameras, motion detectors, night vision, and two-way audio. The Canary Pro model also integrates a 90-decibel siren and sensors that monitor air quality, temperature, and humidity. These devices connect to a mobile application, allowing users to monitor their homes remotely. The company's business model combines hardware sales with a subscription-based service. While a free basic plan is available, users can subscribe for premium features such as extended video storage and direct access to emergency services. This dual approach caters to a broad consumer base, with hardware sold through major retail channels and a significant portion of customers opting for recurring service subscriptions.
Keywords: home security, IoT, smart home, video monitoring, security camera, Canary Connect, SaaS, consumer electronics, motion detection, air quality sensor, smart home automation, DIY security, cloud storage, mobile application, Canary Pro, Canary Flex, Smartfrog, connected home, security-as-a-service, home surveillance
Company overview
Canary company information
The essential company record, classifications and operating signals in one place.
- Status
- Acquired
- Founded
- 2012
- Headquarters
- New York City, United States
- Employees
- 108
- Open positions
- None listed
- Dealroom signal
- 81.2
Valuation & funding
Canary funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| FundingOther financing | Jul 2020 | $0 | — | Undisclosed | — |
| ACQUISITIONOther financing | Oct 2018 | $25M | — | Smartfrog | — |
| EARLY VCOther financing | Aug 2017 | $13M | $54M | Two Sigma Ventures · Celesta Capital · Khosla Ventures · Cota Capital | — |
| SERIES COther financing | Nov 2016 | $31M | $124M | Cota Capital · Colle Capital Partners · Celesta Capital · Khosla Ventures | — |
| SERIES BOther financing | Jun 2015 | $30M | $120M | Khosla Ventures · Two Sigma Ventures · Cota Capital · FLEX | — |
| EARLY VCOther financing | Feb 2014 | Khosla Ventures · Two Sigma Ventures · Signature Capital Securities | — | ||
| SEEDOther financing | Aug 2013 | Two Sigma Ventures · Victoria Grace · Brooklyn Bridge Ventures · AlphaPrime Ventures | — |
Growth signals
Canary website traffic
Latest recorded traffic for Canary is 42K monthly website visits, up 7.7% over the last three months. Canary's team grew 8% over the past year.
Comparisons
Canary compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
| Company | Headquarters | Status | Employees | Total funding | Valuation |
|---|---|---|---|---|---|
Salient EyeWeb design and development |
Kohav Ya'ir, Israel | Operational | 1 | — | — |
BraceIT ABBraceIt creates truly original and useful products for the wearable space |
Linköpings kommun, Sweden | Closed | |||
ArloAI-powered smart home security cameras and subscription services protecting homes through cloud-based monitoring and emergency response. |
Carlsbad, United States | Operational | |||
Haiven HomeThe most beautiful, simple and intelligent smart home cameras ever designed |
El Segundo, United States | Operational | |||
Smart Door SystemsSecurity |
Acre, Israel | Operational | |||
SmartfrogA tech Company focused on the “Internet of Things”, making everyday objects more intelligent and connected |
Dublin, Ireland | Acquired | |||
AltijdThuisProvides home security and smoke detectors that are connected to your mobile |
Eindhoven, Netherlands | Operational | |||
EasySec SolutionsSecurity |
Israel | Operational |
Talent graph
Canary's talent
Source: Dealroom Talent Intelligence.
Investors
11 investors on Canary's cap table
Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.



Global footprint
Where Canary has talent and traffic
team presence
In the news
Latest news about Canary
Recent press, funding announcements, and product moves mentioning Canary — open to read from the original sources.
Market sentiment
What the market is saying about Canary
An AI-synthesized read of the highest-engagement posts about Canary on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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