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Canary

Security · New York City, United States · Founded 2012

Delivers smart home security devices MoreLess

Canary Connect, Inc., operating as Canary, is a New York-based company founded in 2012 by Adam Sager, Jon Troutman, and Chris Rill. The firm specializes in developing and providing smart home security devices. A significant early milestone was its Indiegogo crowdfunding campaign, which sought to raise $100,000 but ultimately secured nearly $2 million, signaling strong market interest. Following this success, Canary raised a total of approximately $68.9 million through several funding rounds, with notable investors including Khosla Ventures, Two Sigma Ventures, and Smartfrog Group.

In October 2018, Canary was acquired by the European IoT company Smartfrog. This strategic combination aimed to leverage the complementary strengths of both companies: Canary had established a strong retail presence in the U.S. with over 10,000 points of sale, while Smartfrog focused on a direct-to-consumer, pure Software-as-a-Service (SaaS) model in Europe. Post-acquisition, both entities operate under the leadership of Smartfrog's CEO, Charles Fränkl, to grow their combined presence in the competitive IoT market.

Canary's core business revolves around user-friendly, DIY home security solutions. The product line includes devices like the Canary Pro, View, and Flex, which feature HD video cameras, motion detectors, night vision, and two-way audio. The Canary Pro model also integrates a 90-decibel siren and sensors that monitor air quality, temperature, and humidity. These devices connect to a mobile application, allowing users to monitor their homes remotely. The company's business model combines hardware sales with a subscription-based service. While a free basic plan is available, users can subscribe for premium features such as extended video storage and direct access to emergency services. This dual approach caters to a broad consumer base, with hardware sold through major retail channels and a significant portion of customers opting for recurring service subscriptions.

Keywords: home security, IoT, smart home, video monitoring, security camera, Canary Connect, SaaS, consumer electronics, motion detection, air quality sensor, smart home automation, DIY security, cloud storage, mobile application, Canary Pro, Canary Flex, Smartfrog, connected home, security-as-a-service, home surveillance

Company overview

Canary company information

The essential company record, classifications and operating signals in one place.

Status
Acquired
Founded
2012
Headquarters
New York City, United States
Employees
108
Open positions
None listed
Dealroom signal
81.2
client focusb2bclient focusb2ctechnologyRecognition TechnologytechnologyIoT InternetOfThingssub industryPublic safetyindustrySecuritysectorStoragesectorHome SecuritysectorSmart TechsectorSmart Home

Valuation & funding

Canary funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
FundingOther financing Jul 2020 $0 Undisclosed
ACQUISITIONOther financing Oct 2018 $25M Smartfrog
EARLY VCOther financing Aug 2017 $13M $54M Two Sigma Ventures · Celesta Capital · Khosla Ventures · Cota Capital
SERIES COther financing Nov 2016 $31M $124M Cota Capital · Colle Capital Partners · Celesta Capital · Khosla Ventures
SERIES BOther financing Jun 2015 $30M $120M Khosla Ventures · Two Sigma Ventures · Cota Capital · FLEX
EARLY VCOther financing Feb 2014 Khosla Ventures · Two Sigma Ventures · Signature Capital Securities
SEEDOther financing Aug 2013 Two Sigma Ventures · Victoria Grace · Brooklyn Bridge Ventures · AlphaPrime Ventures
Showing 7 recorded eventsUnlock the complete deal history →

Growth signals

Canary website traffic

Latest recorded traffic for Canary is 42K monthly website visits, up 7.7% over the last three months. Canary's team grew 8% over the past year.

Latest monthly visits42K 3-month web change+7.7% 1-year team growth+8%
Monthly website visits134 observations · Oct 2014–Jul 2026
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Comparisons

Canary compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

Canary's talent

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Team profiled 43 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 7 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

11 investors on Canary's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Seed 4 investors entered at this stage
Brooklyn Bridge Ventures
Two Sigma Ventures
Victoria Grace
AlphaPrime Ventures
Series A 4 investors entered at this stage
Khosla Ventures
Signature Capital Securities
Cota Capital
FLEX
Series B+ 2 investors entered at this stage
Colle Capital Partners
Celesta Capital
Other known 1 additional known investor
Smartfrog

Global footprint

Where Canary has talent and traffic

Workforce by country
5 countries with
team presence
🇩🇪 Germany43.8%
🇺🇸 United States34.4%
🇮🇪 Ireland12.5%
🇨🇳 China6.3%
🇬🇧 United Kingdom3.1%
5 countries shown

In the news

Latest news about Canary

Recent press, funding announcements, and product moves mentioning Canary — open to read from the original sources.

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Market sentiment

What the market is saying about Canary

An AI-synthesized read of the highest-engagement posts about Canary on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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