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BuyerLink
Fintech · San Ramon, United States · Founded 2003
A leading marketplace for acquisition of locally targeted consumer traffic MoreLess
Buyerlink operates as a lead generation platform that connects advertisers with consumers who are ready to buy or sell homes, make home improvements, or purchase vehicles. The company serves a diverse range of clients, including local dealers and national brands, by offering targeted advertising solutions at the zip code level. Buyerlink's business model revolves around a cost-per-qualified-lead (CPL) and cost-per-enhanced-click (CPEC) basis, ensuring that advertisers only pay for high-quality, category-specific leads. This approach allows clients to bid on traffic in specific categories such as real estate, automotive, and home improvement, ensuring they reach consumers who are genuinely interested in their products or services. Buyerlink generates revenue by charging advertisers for each qualified lead or enhanced click, providing a scalable and budget-friendly solution for businesses of all sizes. The platform's advanced technology and data-driven strategies ensure that clients receive the greatest value for their advertising spend, making it a leader in the online lead generation industry.
Keywords: lead generation, targeted advertising, cost-per-lead, enhanced click, real estate, automotive, home improvement, zip code targeting, consumer demand, scalable solutions.
Company overview
BuyerLink company information
The essential company record, classifications and operating signals in one place.
- Status
- Acquired
- Founded
- 2003
- Headquarters
- San Ramon, United States
- Employees
- 140
- Open positions
- 2
- Dealroom signal
- 72.2
- Investment activity
- 2 companies · latest Jun 2025
- Capital deployed
- —
- Preferred round
- ACQUISITION
Valuation & funding
BuyerLink funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| DEBTDebt | May 2026 | $40M | — | Zions Bancorporation | ↗ |
| MERGEROther financing | Jun 2025 | $0 | — | Inspirato | ↗ |
| DEBTDebt | Sep 2024 | $41M | — | Citi | ↗ |
| SERIES DOther financing | May 2014 | — | — | Steamboat Ventures | — |
| GROWTH EQUITY VCOther financing | Jul 2011 | $41M | — | Undisclosed | — |
| SERIES DOther financing | Jun 2010 | Hercules Capital | — | ||
| DEBTDebt | Mar 2010 | Undisclosed | — | ||
| SERIES COther financing | Oct 2007 | ATEL Ventures | — | ||
| SERIES BOther financing | Apr 2007 | Scale Venture Partners | — | ||
| SERIES AOther financing | Mar 2005 | Scale Venture Partners · Steamboat Ventures · Debi Coleman | — |
Financials
Revenue and workforce over time
Available revenue and workforce history. Fields without reported data are omitted.
| Year | Revenue | Growth | Employees |
|---|---|---|---|
| 2026 | $15M | 0% | 140 |
| 2025 | $15M | 0% | 144 |
| 2024 | $15M | 0% | 128 |
| 2023 | $15M | +1.3% | 115 |
| 2022 | $15M | +29.6% | 115 |
| 2021 | $12M | -19% | 101 |
| 2020 | $14M | — | 88 |
Growth signals
BuyerLink website traffic
Latest recorded traffic for BuyerLink is 7.4K monthly website visits, up 29.8% over the last three months. BuyerLink's team declined 2.8% over the past year.
Hiring
Open positions at BuyerLink
Current openings linked to this company in Dealroom.
Comparisons
BuyerLink compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
Capital deployed
BuyerLink investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
InspiratoDenver, United StatesPrivate club providing access to curated luxury vacation options
$220Mvaluation
SkyRocket MediaPleasant Grove, United States
→
Talent graph
BuyerLink's talent
Source: Dealroom Talent Intelligence.
Investors
8 investors on BuyerLink's cap table
Sourced from Dealroom's funding and investor records.
Global footprint
Where BuyerLink has talent and traffic
team presence
In the news
Latest news about BuyerLink
Recent press, funding announcements, and product moves mentioning BuyerLink — open to read from the original sources.
Market sentiment
What the market is saying about BuyerLink
An AI-synthesized read of the highest-engagement posts about BuyerLink on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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