COMPANY PROFILE

Boost

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Axiata fintech—e-wallet, financing, and Boost Bank; IFC at ~$340M.

Kuala Lumpur, MalaysiaFounded 2017Fintech

Valuation $250–500M Last recorded · 2026

Headcount 500–1k Current team size

Total funding $50–100M Disclosed equity funding

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About Boost

Boost (Boost Holdings / MyBoost) is Axiata’s Malaysia- and Indonesia-focused fintech group spanning e-wallet payments, merchant services, financing, and Boost Bank—a digital bank JV owned 60% by Boost Holdings and 40% by RHB Bank that began serving the public in June 2024 after winning one of Malaysia’s five digital banking licences. The consumer app supports cashless merchant payments, reloads, and rewards across a large merchant network, while the group expands embedded financing. Prior shareholders included Axiata (~77.76%), Great Eastern Digital (~19.90%), and Mitsui (~2.34%). On 31 July 2026 IFC agreed to invest US$20 million via preference shares at a reported ~US$340 million post-money valuation, joining as a shareholder alongside existing strategics.

MoreLess Source: Dealroom company data

At a glance

Status: Operational
Founded: 2017
Headquarters: Kuala Lumpur, Malaysia
Employees: 864
Open positions: None listed
Dealroom signal: 82.3/100
Industry: Fintech
Sub-industry: Payments
Sector: Fintech, Loyalty Program, Digital Wallet, Payment Checkout
Business model: SaaS
Client focus: B2C
Links: Website LinkedIn X

Knowledge graph

Founder mafias, market maps, lists and research connected to this company by Dealroom

Market maps in Fintech

Market map MENA Fintech Map 2026: 111 fintech startups across the Gulf, Egypt and North Africa Oct 30, 2026 Market map CNBC World's Top Fintech Companies 2026 Jul 23, 2026 Market map Agentic Payments Market Map 2026 Nov 10, 2026

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Funding history

2 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
GROWTH EQUITY NON VC✓Other financing	Jul 2026	$20M	$340M	International Finance Corporation	↗
LATE VC✓Equity / VC	Jun 2020	$70M	$280M	Great Eastern Holdings	↗

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Growth signals

Boost website traffic

Latest recorded traffic for Boost is 51K monthly website visits, down 26.1% over the last three months. Boost's team grew 6.7% over the past year.

Latest monthly visits51K 3-month web change-26.1% 1-year team growth+6.7%

Monthly website visitsOct 2020–Jul 2026

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