BIGC

BIGC Inc., founded in May 2021 by CEO Marie Kim, operates as an entertech company with a focus on connecting K-pop and K-drama artists with their global fanbase. Kim, a serial entrepreneur in the ICT and platform sectors, previously led service planning for Samsung's Galaxy mobile and scaled the edutech startup 'Tutoring' to 3 million users before it was acquired. This background in technology and platform operations shaped BIGC's mission to facilitate the digital transformation and global expansion of the entertainment industry.

The company provides an all-in-one digital venue that integrates various fan-centric services into a single platform. This platform serves a global audience, with 80% of its over 1.1 million members located outside of Korea across 224 countries. The business model is centered on creating profitable ventures from intellectual property (IP) related to K-pop performances and global artist live events. Revenue is generated through multiple streams, including ticketing for offline events, live streaming, video-on-demand (VOD) and replays, and the sale of merchandise and albums.

BIGC's platform offers a comprehensive suite of features for both artists and fans. For fans, it provides access to live concerts, fan meetings, VOD content, and an online store for official merchandise. A key feature is the "Bigc Pass," a global ticketing system that uses a QR code for entry to events, eliminating the need for paper tickets. The platform also incorporates interactive elements into its live streams, such as an AI virtual MC, AI audience participation, and real-time translation in 12 languages to enhance the experience for global users. For artists and creators, BIGC offers tools to consolidate their content from various channels like YouTube and Instagram into a unified brand hub, sell digital products like e-books, and engage with their community through integrated widgets. The company has collaborated with major media entities like CJ ENM, MBC, and SBS, and has hosted events for a wide range of artists, including K-pop groups like FTISLAND and actors such as Park Eun-bin and Lee Dong-wook.

Keywords: K-pop, K-drama, fan platform, entertech, live streaming, global fandom, artist-fan engagement, digital venue, VOD content, concert ticketing, artist merchandise, celebrity fan meetings, Korean entertainment, Marie Kim, AI-powered events, fan community, IP monetization, global music events, digital content distribution, entertainment technology