Beijing Wandian Travel

The firm's core business revolves around providing business and technology solutions to help travel merchants, such as hotels, scenic attractions, and travel agencies, enhance customer acquisition and growth in a digital landscape dominated by social media and content platforms. It addresses the challenge merchants face in adapting to new traffic sources like Douyin, Kuaishou, and Xiaohongshu, where content marketing and live streaming are paramount. Wandian Travel offers an integrated solution that spans traffic acquisition, marketing, sales, and service fulfillment. This includes helping clients design unique travel experiences, promoting them through a network of influencers, and deploying小程序 (mini-programs) to manage multi-channel operations efficiently.

Revenue is generated by providing these comprehensive operational solutions and SaaS products to its clients. The company has established a significant ecosystem, serving over 50 major travel industry clients, which includes more than 500 high-end brand hotels and renowned scenic spots. Furthermore, it has created an open platform connecting over 4,000 travel agencies and tens of thousands of drivers and tour guides. In October 2022, Wandian Travel secured a significant milestone with a multi-million dollar angel funding round led by Tiantu Capital. This capital infusion is aimed at further developing its decentralized travel ecosystem solutions, with a focus on destination vacations for younger consumers.