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Attention

AI · New York City, United States · Founded 2021

AI-driven sales coaching platform enhancing real-time engagement and performance tracking for sales teams MoreLess

Attention.tech is an innovative startup that leverages artificial intelligence (AI) to enhance sales performance. The company operates in the sales technology market, serving businesses that aim to improve their sales processes and outcomes. Attention's primary offering is an AI-powered platform that analyzes sales conversations and provides real-time insights to help businesses understand why they are winning or losing deals.

The platform integrates with popular sales tools such as Salesforce, Hubspot, Zoom, Meets, and Teams, and can be customized to listen for specific triggers in sales calls. This feature allows businesses to turn their Customer Relationship Management (CRM) system into a knowledge center, providing valuable insights into customer behavior and sales performance.

Attention's business model is likely based on a subscription or usage-based fee, given its software-as-a-service nature. The platform generates revenue by providing businesses with actionable intelligence that can help shorten sales cycles, improve onboarding, and reduce the number of meetings required for new trainings. This is achieved through the platform's real-time coaching intelligence feature, which provides live feedback during sales calls.

In summary, Attention.tech is a sales technology startup that uses AI to provide real-time insights into sales performance, helping businesses understand their wins and losses and improve their sales processes.

Keywords: Sales Technology, Artificial Intelligence, Real-Time Insights, Sales Performance, Customer Relationship Management, Business Intelligence, Sales Process Improvement, Sales Call Analysis, Sales Training, CRM Integration.

Company overview

Attention company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2021
Headquarters
New York City, United States
Employees
90
Open positions
1
Dealroom signal
89.6
client focusb2btechnologyArtificial Intelligencebusiness modelSaaSsectorCore AIsectorGenerative AIindustryEnterprise Software

Valuation & funding

Attention funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES BOther financing Jun 2026 $30M $120M Eniac Ventures · Aglaé Ventures · Pineapple Ventures · RTP Global
SERIES AOther financing Sep 2024 $14M $56M Frst Capital · 645 Ventures · Alven · Eniac Ventures
SEEDOther financing Jan 2023 $3.1M $12M Frst Capital · Eniac Ventures · Liquid 2 Ventures · Ride Ventures
SEEDOther financing May 2022 $3.1M $13M Eniac Ventures · Maschmeyer Group Ventures · Frst Capital · Liquid 2 Ventures
Showing 4 recorded eventsUnlock the complete deal history →

Financials

Revenue and workforce over time

Available revenue and workforce history. Fields without reported data are omitted.

YearRevenueGrowthEmployees
2026 $1.1M 0% 90
2025 $1.1M 0% 73
2024 $1.1M 0% 48
2023 $1.1M 20
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

Attention website traffic

Latest recorded traffic for Attention is 49K monthly website visits, down 7.5% over the last three months. Attention's team grew 23.3% over the past year.

Latest monthly visits49K 3-month web change-7.5% 1-year team growth+23.3%
Monthly website visits44 observations · Dec 2022–Jul 2026
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Comparisons

Attention compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

Attention's talent

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Team profiled 9 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

12 investors on Attention's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Seed 5 investors entered at this stage
Eniac Ventures
Maschmeyer Group Ventures
Frst Capital
Liquid 2 Ventures
Ride Ventures
Series A 7 investors entered at this stage
Alven
645 Ventures
Aglaé Ventures
RTP Global
Pineapple Ventures
Sam Jacobs
Milligan

Global footprint

Where Attention has talent and traffic

Workforce by country
9 countries with
team presence
🇺🇸 United States56.9%
🇨🇴 Colombia29.2%
🇫🇷 France4.6%
🇵🇹 Portugal1.5%
🇦🇺 Australia1.5%
Top 5 of 9 shown

In the news

Latest news about Attention

Recent press, funding announcements, and product moves mentioning Attention — open to read from the original sources.

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Market sentiment

What the market is saying about Attention

An AI-synthesized read of the highest-engagement posts about Attention on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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