Atira

Atira is a Munich-based company developing a multi-agent AI platform designed to automate and orchestrate complex sales engineering workflows for industrial companies. Founded in November 2024 by Florian Diegruber, a former Commercial Lead at Palantir, and August DuMont Schütte, a former Machine Learning Software Engineer at Google, the company combines expertise in large-scale commercial software with advanced AI engineering. The firm addresses a significant bottleneck in the industrial sector: the highly manual, time-consuming process of responding to complex requests for quotation (RFQs). This process often takes weeks or months, involving extensive coordination between sales, engineering, legal, and commercial teams to analyze thousands of pages of specifications. Atira's platform acts as a commercial brain between a company's CRM and ERP systems, turning this unstructured process into a streamlined, automated workflow. The platform's AI agents manage the entire sales and quotation lifecycle. Key functionalities include Requirement Extraction, which ingests documents like tenders and RFQs to classify requirements; AI Configuration, which helps configure product solutions and pricing; and Content Generation, for creating technical documentation and proposals. The system integrates with clients' existing enterprise software such as Salesforce, SAP, and various PLM systems, ensuring a continuous process without manual data transfers. By capturing and structuring knowledge from past projects and internal experts, Atira creates a queryable knowledge base that enhances decision-making and consistency across the organization. Atira operates on a subscription-based model, targeting manufacturers and engineering-led businesses that sell complex, built-to-order products. Since its commercial launch in November 2025, the company has acquired over 15 clients, including notable names like ABB E-Mobility, Chiron Group, and Robel. Atira has secured $17.5 million in financing, comprising a $15 million Seed round led by Accel and a prior $2.5 million Pre-Seed round, to fund its expansion and product development. Keywords: AI agents, sales engineering automation, industrial sales, quotation workflow, RFQ automation, request for quotation, configure price quote, CPQ, industrial manufacturing, multi-agent AI, build-to-order, configure-to-order, technical documentation generation, bid automation, tender analysis, sales process efficiency, Florian Diegruber, August DuMont Schütte, Accel, commercial workflow, requirement extraction, enterprise AI, SaaS, Industry 4.0, sales engineering lifecycle