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Assembled Brands
Marketing · New York City, United States · Founded 2012
Providing expertise and business development to companies MoreLess
Assembled Brands provides revolving lines of credit to consumer goods companies, using inventory, accounts receivable, and purchase orders as collateral. This financing model allows brands to access capital without giving up equity, which is a common practice in venture capital funding. The firm's target clients are high-growth, digitally native brands across various sectors, including food and beverage, beauty, home goods, and apparel.
By focusing on asset-based lending, Assembled Brands offers a flexible solution for businesses to manage cash flow, purchase inventory, and fund marketing efforts. The company's approach is rooted in its own experience as a brand builder, giving it a deep understanding of the challenges faced by emerging consumer product companies. This allows them to tailor financing solutions to the specific needs of their portfolio companies.
Keywords: asset-based lending, working capital, inventory financing, purchase order financing, consumer goods, e-commerce financing, credit facility, non-dilutive capital, brand financing, specialty finance
Company overview
Assembled Brands company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2012
- Headquarters
- New York City, United States
- Employees
- 29
- Open positions
- None listed
- Dealroom signal
- 75.0
- Investment activity
- 9 companies · latest Apr 2026
- Capital deployed
- —
- Preferred round
- DEBT
Valuation & funding
Assembled Brands funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| GROWTH EQUITY VCOther financing | Oct 2018 | $100M | — | Oaktree Capital Management | — |
| EARLY VCOther financing | Sep 2018 | $14M | $55M | Undisclosed | — |
Growth signals
Assembled Brands website traffic
Latest recorded traffic for Assembled Brands is 4.5K monthly website visits, down 32.8% over the last three months. Assembled Brands's team declined 3.3% over the past year.
Comparisons
Assembled Brands compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
Capital deployed
Assembled Brands investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Laoban DumplingsWashington DC, United StatesChef-developed, natural frozen dumplings and Asian street food
$29Mvaluation
CM
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→
SEEQMinneapolis, United StatesJuice-like whey protein powder for fitness enthusiasts
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FishwifeUnited StatesFishwife is a new female-founded and led food company aiming to make ethically-sourced, premium, and delicious tinned seafood a staple in every cupboard
→
Une Femme WinesSan Francisco, United StatesMakes women-made wines for celebrating life's big wins: the dream job, the IPO, the smashing of yet another glass ceiling
→
Ana LuisaNew York City, United StatesAna Luisa | Jewelry for Womankind
→
Force USADraper, United StatesAmerican engineered strength and conditioning equipment for residential and commercial use, including all-in-one trainers, racks, and benches
→
Baseball Lifestyle 101Town of Babylon, United StatesPremium baseball-themed apparel and accessories, encompassing t-shirts, hoodies, hats, jewelry, and footwear for fans and players
→
BirddogsNew York City, United StatesMen's athletic and casual apparel with built-in liners
→
VIOLET GREYLos Angeles, United StatesThe Industry's Beauty Edit
$4.8Mvaluation
Talent graph
Assembled Brands's talent
Source: Dealroom Talent Intelligence.
Investors
1 investor on Assembled Brands's cap table
Sourced from Dealroom's funding and investor records.

Global footprint
Where Assembled Brands has talent and traffic
team presence
In the news
Latest news about Assembled Brands
Recent press, funding announcements, and product moves mentioning Assembled Brands — open to read from the original sources.
Market sentiment
What the market is saying about Assembled Brands
An AI-synthesized read of the highest-engagement posts about Assembled Brands on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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