A
AskNicely
Marketing · Auckland, New Zealand · Founded 2014
Providing real time customer feedback platform based on the net promoter score framework MoreLess
AskNicely is a leading customer experience platform designed to help businesses measure and improve customer satisfaction. Operating primarily in the customer experience management market, AskNicely serves a diverse range of clients including business leaders and frontline managers. The platform provides automated solutions to gather and analyze customer feedback, enabling companies to understand customer sentiment and take actionable steps to enhance their service. By focusing on increasing repeat business and referrals, AskNicely helps businesses drive growth through improved customer experiences. The business model is subscription-based, where clients pay for access to the platform's suite of tools and analytics. Revenue is generated through these subscriptions, which vary based on the level of service and features required by the client.
Keywords: customer experience, feedback analysis, repeat business, referrals, frontline motivation, automated solutions, NPS tools, customer sentiment, business growth, subscription model.
Company overview
AskNicely company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2014
- Headquarters
- Auckland, New Zealand
- Employees
- 59
- Open positions
- None listed
- Dealroom signal
- 64.4
Valuation & funding
AskNicely funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES BOther financing | May 2022 | $32M | $128M | Undisclosed | ↗ |
| SERIES BOther financing | Jan 2022 | $32M | $128M | Blackbird Ventures · Nexus Venture Partners · Five Elms Capital | ↗ |
| SERIES AOther financing | Apr 2019 | $10M | $40M | Blackbird Ventures · K1W1 · Nexus Venture Partners | — |
| EARLY VCOther financing | Sep 2017 | $6.7M | $27M | Undisclosed | — |
| SEEDOther financing | Jul 2016 | $1.9M | $7.6M | Undisclosed | — |
| SEEDOther financing | Jun 2015 | Enterprise Angels | — |
Financials
Revenue and workforce over time
Available revenue and workforce history. Fields without reported data are omitted.
| Year | Revenue | Growth | Employees |
|---|---|---|---|
| 2026 | $5M | 0% | 59 |
| 2025 | $5M | 0% | 70 |
| 2024 | $5M | 0% | 75 |
| 2023 | $5M | -36.5% | 55 |
| 2022 | $7.9M | 0% | 61 |
| 2021 | $7.9M | 0% | 61 |
| 2020 | $7.9M | — | 57 |
Growth signals
AskNicely website traffic
Latest recorded traffic for AskNicely is 26K monthly website visits, up 23.8% over the last three months. AskNicely's team declined 15.7% over the past year.
Comparisons
AskNicely compared with similar companies
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Talent graph
AskNicely's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where AskNicely has talent and traffic
team presence
In the news
Latest news about AskNicely
Recent press, funding announcements, and product moves mentioning AskNicely — open to read from the original sources.
Market sentiment
What the market is saying about AskNicely
An AI-synthesized read of the highest-engagement posts about AskNicely on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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