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AO World

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Washing machines, freezers, cookers, TVs and more appliances online

Salford, United KingdomFounded 2000eCommerce & Marketplaces
Valuation $673M Market cap · Aug/2026
Revenue $1.68B Latest reported FY
EBITDA $104M Latest reported FY

At a glance

Status
Listed
Founded
2000
Headquarters
Salford, United Kingdom
Listing
IPO 2014
Sector
eCommerce & Marketplaces
Outcome tier
Unicorn$1–10B valuation tierThoroughbred$100M+ revenue

Knowledge graph

Founder mafias, market maps, lists and research connected to this company by Dealroom
Market maps in eCommerce & Marketplaces
Market map Hyper-Verticalized marketplaces
Unicorn lists
eCommerce & Marketplaces unicorns Unicorn list eCommerce & Marketplaces unicorns Unicorns in United Kingdom Unicorn list Unicorns in United Kingdom

News

News AO World buys camera retailer Jessops from Peter Jones Sep 24, 2026

Open roles

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AO World in the Salford ecosystem

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The AO World office with the hot startups, most funded companies and investors around it. Hover or tap a pin.

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Investors

1 investor on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series B and later1 investor entered at this stage

  • Tech Nation

Talent

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Employees mapped 2,468 incl. 2 AI specialists
Founders Hidden — book a demo/100 quality score
Key operators 22 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia 5 alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Alumni founders

5 startups

Former AO World employees who went on to found companies, sorted by Dealroom signal score.

LunioEst. 2016
Neil AndrewUnited Kingdom
Signal score88
All Things ButterEst. 2023
Toby HopkinsonUnited Kingdom
Signal score83
By Gamers For GamersEst. 2019
Andrew KirkcaldyUnited Kingdom
Signal score54
BetmateEst. 2020
Declan DowlingUnited Kingdom
Signal score49
Dr FertilityEst. 2017
Kobi McCardleUnited Kingdom
Signal score44
Explore the full alumni networkBook a demo

Global footprint

Workforce and web traffic by country
Workforce by country
15 countries with
team presence
🇬🇧 United Kingdom97.3%
🇩🇪 Germany0.8%
🇺🇸 United States0.4%
🇦🇺 Australia0.2%
🇮🇪 Ireland0.1%
Top 5 of 15 shown
Web traffic by country
5.7M monthly visits
across markets
🇬🇧 United Kingdom105%
🇺🇸 United States0.8%
🇮🇳 India0.5%
🇦🇺 Australia0.4%
🇪🇸 Spain0.4%
Top 5 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about AO World on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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