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American Giant

Fashion · San Francisco, United States · Founded 2011

An American menswear brand focused on manufacturing and retailing apparel MoreLess

American Giant is a premium apparel company specializing in American-made clothing, ensuring a 100% USA supply chain from raw materials to finished products. The company serves consumers who value high-quality, durable clothing and are conscious of supporting domestic manufacturing. Operating in the apparel and activewear market, American Giant's business model focuses on direct-to-consumer sales through its online platform and select retail locations. Revenue is generated through the sale of a wide range of men's and women's clothing, including sweatshirts, T-shirts, pants, and accessories. By emphasizing American craftsmanship and sustainability, the company aims to bring manufacturing jobs back to the United States and offer products that stand the test of time.

Keywords: American-made, apparel, activewear, direct-to-consumer, sustainability, high-quality, durable, domestic manufacturing, online sales, premium clothing.

Company overview

American Giant company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2011
Headquarters
San Francisco, United States
Employees
49
Open positions
None listed
Dealroom signal
81.6
client focusb2csub industryApparelbusiness modelManufacturingindustryFashionsectorRetailsectorDirect-to-ConsumersectorHard Tech

Valuation & funding

American Giant funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
EARLY VCEquity / VC Jun 2022 $13M $50M Undisclosed
EARLY VCEquity / VC Dec 2018 $9.3M $37M Undisclosed
DEBTDebt Oct 2017 $3.6M Undisclosed
EARLY VCEquity / VC Jan 2017 $6.2M $25M Undisclosed
EARLY VCEquity / VC May 2015 $4.2M $17M Undisclosed
EARLY VCEquity / VC Nov 2013 Undisclosed
SEEDEquity / VC 2013 Undisclosed
Showing 7 recorded eventsUnlock the complete deal history →

Financials

Workforce over time

Available workforce history. Financial fields without reported data are omitted.

YearEmployees
2026 49
2025 46
2024 46
2023 60
2022 53
2021 55
2020 46
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

American Giant website traffic

Latest recorded traffic for American Giant is 230K monthly website visits, down 14.8% over the last three months. American Giant's team grew 6.5% over the past year.

Latest monthly visits230K 3-month web change-14.8% 1-year team growth+6.5%
Monthly website visits112 observations · Apr 2016–Jul 2026
Hover or focus a point to see its exact monthly valueCompare with peers →

Hiring

Open positions at American Giant

Current openings linked to this company in Dealroom.

1 distinct opening shownExplore hiring signals →

Comparisons

American Giant compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

American Giant's talent

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Team profiled 15 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

2 investors on American Giant's cap table

Sourced from Dealroom's funding and investor records.

Other known 2 additional known investors
Emil Capital Partners
Maywic Select Investments

Global footprint

Where American Giant has talent and traffic

Workforce by country
2 countries with
team presence
🇺🇸 United States96.3%
🇬🇧 United Kingdom3.7%
2 countries shown

In the news

Latest news about American Giant

Recent press, funding announcements, and product moves mentioning American Giant — open to read from the original sources.

See all news

Market sentiment

What the market is saying about American Giant

An AI-synthesized read of the highest-engagement posts about American Giant on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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