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American Giant

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An American menswear brand focused on manufacturing and retailing apparel

San Francisco, United StatesFounded 2011Fashion
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for American Giant and the history behind them.

About American Giant

American Giant is a premium apparel company specializing in American-made clothing, ensuring a 100% USA supply chain from raw materials to finished products. The company serves consumers who value high-quality, durable clothing and are conscious of supporting domestic manufacturing. Operating in the apparel and activewear market, American Giant's business model focuses on direct-to-consumer sales through its online platform and select retail locations. Revenue is generated through the sale of a wide range of men's and women's clothing, including sweatshirts, T-shirts, pants, and accessories. By emphasizing American craftsmanship and sustainability, the company aims to bring manufacturing jobs back to the United States and offer products that stand the test of time.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2011
Headquarters
San Francisco, United States
Employees
49
Open positions
None listed
Dealroom signal
81.6/100
Industry
Fashion
Sub-industry
Apparel
Sector
Fashion, Retail, Direct-to-Consumer, Hard Tech
Business model
Manufacturing
Client focus
B2C

Funding history

7 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
EARLY VC✓Equity / VC Jun 2022 $13M $50M Undisclosed ↗
EARLY VCEquity / VC Dec 2018 $9.3M $37M Undisclosed —
Showing the latest 2 of 7 recorded eventsBook a demo for the full funding history →

Growth signals

American Giant website traffic

Latest recorded traffic for American Giant is 230K monthly website visits, down 14.8% over the last three months. American Giant's team grew 6.5% over the past year.

Latest monthly visits230K 3-month web change-14.8% 1-year team growth+6.5%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Open positions

Openings linked to this company in Dealroom
1 distinct opening shownExplore hiring signals →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

American Giant in the San Francisco ecosystem

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The American Giant office with the hot startups, most funded companies and investors around it. Hover or tap a pin.

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Investors

2 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Other known investors2 additional known investors

  • Emil Capital Partners
  • Maywic Select Investments
Team profiled 15 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
2 countries with
team presence
🇺🇸 United States96.3%
🇬🇧 United Kingdom3.7%
2 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about American Giant on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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