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Ambassador

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Ambassador enables companies to track & manage referral, partner & affiliate programs easily.

Seattle, United StatesFounded 2010Marketing
Valuation $0–100M Latest valuation · 2025
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Ambassador and the history behind them.

About Ambassador

Ambassador is a leading provider of referral marketing automation software designed to help consumer brands and B2B companies increase customer acquisition and revenue growth. Operating in the digital marketing sector, Ambassador serves a diverse range of clients including major corporations like Hewlett Packard, Ria Financial, HubSpot, and Infusionsoft. The company’s business model revolves around offering a comprehensive platform that automates the enrollment, communication, tracking, and reporting of referral, affiliate, partner, influencer, and advocate programs. By leveraging the power of word-of-mouth marketing, Ambassador enables businesses to scale and optimize their marketing channels effectively. The company generates revenue through subscription fees for its software services and customized payout models based on sales, revenue thresholds, or specific purchases. Recognized as one of the fastest-growing private companies in America by Inc. 500, Ambassador operates offices in Metro Detroit and Denver.

Source: Dealroom company data

At a glance

Founded
2010
Headquarters
Seattle, United States
Sector
Marketing

Latest news

Press, funding announcements and product moves mentioning Ambassador.

See all news

Investors

15 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed7 investors entered at this stage

  • Zelkova Ventures
  • 313 Ventures
  • Techstars
  • Ludlow Ventures
  • Paul Stahura
  • Cliff Monlux
  • Archibald Cox

Series A8 investors entered at this stage

  • Joyance Partners
  • Arthur Ventures
  • Matchstick Ventures
  • Sage Growth Capital
  • Hank Skorny
  • James Lapic
  • John Larson
  • VentureUs
Team profiled 29 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
6 countries with
team presence
🇺🇸 United States63.6%
🇧🇷 Brazil18.2%
🇲🇽 Mexico4.5%
🇺🇾 Uruguay4.5%
🇭🇳 Honduras4.5%
Top 5 of 6 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Ambassador on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Ambassador on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.