AMARRIS

Amarris Groupe operates as a multifaceted accounting, payroll, and tax services firm, positioning itself as a disruptor in the traditionally conservative French accounting sector. The company was established in 1999 by Claude Robin, who, after becoming a chartered accountant in 1997, founded his own firm in Guérande. Robin, hailing from a Parisian business school, identified a gap in the market for more dynamic, client-focused accounting solutions for entrepreneurs and small to medium-sized enterprises (TPE/PME).

The group's trajectory has been marked by early adoption of technology. In 2005, facing a lack of suitable data exchange platforms, the company developed its own proprietary tool for sharing documents with clients. This was followed by a significant milestone in 2008 with the launch of ECL Direct (now Amarris Direct), one of France's pioneering online accounting services. This move digitalized a traditionally proximity-based service, allowing Amarris to serve a national market. The company has since expanded its digital offerings, including the development of its in-house accounting software, Fizen, which syncs with client bank accounts to streamline bookkeeping.

Amarris Groupe's business model is a 'phygital' hybrid, combining digital efficiency with personalized human support. It generates revenue through a range of services tailored to different client needs. Amarris Direct provides a fully online accounting experience, while Amarris Contact offers services through a network of over 25 physical offices across France, some of which operate as franchises. The group also has specialized subsidiaries: Amarris Immo, created in 2013, serves over 30,000 real estate investors with services for furnished rentals (LMNP), property tax optimization, and management of real estate companies (SCI). Touche Pas à La Paye (TPLP) handles outsourced payroll and HR legal services. The company has also expanded internationally, acquiring the Belgian digital accounting firm Comptaline in 2020 and the accounting software SKWAREL.

The firm primarily serves entrepreneurs, TPE/PMEs, and real estate investors. Its service portfolio includes online and traditional accounting, business plan validation, tax declarations, payroll management, and legal advice on corporate structure. Clients are assigned a dedicated accountant, with whom they can communicate via phone, email, or video conference, aiming to blend the convenience of digital tools with the assurance of expert guidance. The company's growth is supported by a banking pool that includes Arkéa Capital, Ouest Croissance (Banque Populaire), and BNP Développement.

Keywords: online accounting, chartered accountancy, payroll outsourcing, tax advisory, real estate accounting, LMNP, SCI management, phygital services, TPE/PME financial services, Fizen software, Claude Robin, Amarris Direct, Amarris Contact, Amarris Immo, French fintech, accounting software, business financial planning, tax optimization, payroll services, HR legal support, entrepreneur support, franchise accounting, digital accounting, SME advisory, business creation consulting