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Alltricks
Leader in selling bicycles online in France
About Alltricks
In 2008, Gary Anssens founded Alltricks in France, aiming to create a comprehensive online platform for cycling enthusiasts. The company quickly expanded its offerings to include running and outdoor gear, establishing itself as a go-to destination for sports equipment.
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Alltricks' growth was fueled by its commitment to providing a wide range of products and exceptional customer service. This approach resonated with a growing community of sports enthusiasts, allowing the company to scale rapidly.
A significant milestone in Alltricks' journey came in 2019 when it was acquired by Decathlon Spain. This acquisition marked a new chapter for Alltricks, providing it with the resources and support to further expand its reach and enhance its product offerings.
Today, Alltricks continues to thrive under the Decathlon umbrella, maintaining its dedication to serving the needs of cyclists, runners, and outdoor adventurers across Europe.
At a glance
- Founded
- 2008
- Headquarters
- Châteaudun, France
- Sector
- Transportation
- Power Law
- Thoroughbred$100M+ revenue
Latest news
Press, funding announcements and product moves mentioning Alltricks.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A7 investors entered at this stage
Partech
Atafoto- FIFifadev
- FGFinanciere de la gommerie
- SOSonorfi
Entrepreneur Invest
123 Investment Managers
Source: Dealroom Talent Intelligence.
Global footprint
team presence
across markets
Market sentiment
An AI-synthesised read of the highest-engagement posts about Alltricks on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
See Alltricks on the full Dealroom platform
Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.