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After

Fintech · Provo, United States · Founded 2020

We are on a mission to change the end-of-life experience for families and individuals for the better. Funerals don't have to be complicated or expensive. With After.com we provide simplicity… MoreLess

After.com is a startup that specializes in providing simple cremation arrangements and funeral pre-planning services. The company aims to make the process of arranging funerals straightforward, affordable, and compassionate. Unlike traditional funeral homes, After.com offers its services online, allowing clients to arrange everything from the comfort of their homes. This approach not only saves time and money but also reduces the emotional burden on families during difficult times.

After.com serves a diverse range of clients across several states including Arizona, California, Colorado, Oregon, Utah, and Washington. The company targets individuals and families looking for a more affordable and less complicated alternative to traditional funeral services. Their market includes people who prefer cremation over traditional burial and those who wish to pre-plan their funeral arrangements to avoid leaving unexpected costs for their loved ones.

The business model of After.com is primarily based on providing cremation and pre-planning services at a low upfront cost. They offer flexible payment plans to accommodate different financial situations. The company generates revenue through the sale of these services, which are priced competitively to attract cost-conscious consumers.

After.com differentiates itself by offering a dedicated care specialist to support clients through every step of the process. Their compassionate care team is available 24/7 to assist with any questions or concerns, ensuring that clients feel supported and understood. The company also provides educational resources on funeral insurance and the benefits of pre-planning, helping clients make informed decisions.

In summary, After.com is revolutionizing the funeral industry by offering affordable, simple, and compassionate cremation and pre-planning services online. Their focus on customer care and transparent pricing makes them a compelling choice for those looking to manage end-of-life arrangements with ease and dignity.

Keywords: cremation, funeral pre-planning, affordable, online services, compassionate care, flexible payment plans, dedicated support, transparent pricing, educational resources, end-of-life arrangements.

Company overview

After company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2020
Headquarters
Provo, United States
Employees
48
Open positions
None listed
Dealroom signal
87.8
client focusb2csub industryInsurancebusiness modelMarketplace & ecommerceindustryFintechsectorInsurtech RelatedsectorLife InsurancesectorLandH InsurancesectorValue add services insurance

Valuation & funding

After funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES AEquity / VC Jul 2024 $10M $40M HighPost Capital · HIPstr
SEEDEquity / VC Oct 2023 $1.1M $4.4M Undisclosed
SEEDEquity / VC Dec 2022 $4M $16M Break Trail Ventures · Matchstick Ventures · Revolution · TEN13
OtherOther financing Jun 2022 $0 Sweater
SEEDEquity / VC Oct 2021 $1M $4M TEN13
Showing 5 recorded eventsUnlock the complete deal history →

Financials

Workforce over time

Available workforce history. Financial fields without reported data are omitted.

YearEmployees
2026 48
2025 39
2024 23
2023 14
2022 8
2021 4
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

After website traffic

Latest recorded traffic for After is 240K monthly website visits, down 11.1% over the last three months. After's team grew 23.1% over the past year.

Latest monthly visits240K 3-month web change-11.1% 1-year team growth+23.1%
Monthly website visits46 observations · Oct 2022–Jul 2026
Hover or focus a point to see its exact monthly valueCompare with peers →

Comparisons

After compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

After's talent

Book a demo to see the people
Team profiled 4 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

7 investors on After's cap table

Sourced from Dealroom's funding and investor records.

Seed 5 investors entered at this stage
TEN13
Matchstick Ventures
Break Trail Ventures
Revolution
Sweater
Series A 2 investors entered at this stage
HighPost Capital
HIPstr

Global footprint

Where After has talent and traffic

Workforce by country
2 countries with
team presence
🇺🇸 United States97%
🇵🇭 Philippines3%
2 countries shown

In the news

Latest news about After

Recent press, funding announcements, and product moves mentioning After — open to read from the original sources.

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Market sentiment

What the market is saying about After

An AI-synthesized read of the highest-engagement posts about After on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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