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Act-On Software
Provides cloud-based integrated marketing automation software that allows companies to manage online marketing efforts, email, mobile, web, and social networking from a single dashboard
About Act-On Software
Act-On is a leading provider of a Growth Marketing Platform designed to help businesses optimize their marketing efforts and drive growth. The platform offers a comprehensive suite of tools including web landing pages, forms, data management, prospect and customer scoring, segmentation, marketing automation, messaging, analytics, and reporting. Act-On primarily serves B2B and B2C clients looking to enhance their demand generation, sales transactions, and customer marketing strategies. Operating in the competitive marketing technology sector, Act-On's business model revolves around subscription-based services, providing scalable and adaptable solutions that cater to the evolving needs of its clients. The company generates revenue through its subscription plans, professional services, and support packages. Act-On is committed to delivering a holistic brand experience and boasts a high customer satisfaction rate of 98%. The platform tracks over 10 million behaviors monthly, ensuring that businesses can engage their customers effectively and efficiently.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 2008
- Headquarters
- Portland, United States
- Employees
- 199
- Open positions
- 4
- Dealroom signal
- 64.9/100
- Industry
- Marketing, Enterprise Software
- Sub-industry
- Marketing Analytics, CRM & Sales
- Sector
- Marketing, Testing, Network Management, Lead Generation, SEO, Network Security, Influencer Marketing
- Business model
- SaaS
- Client focus
- B2B
- Investment activity
- 1 company, latest Jul 2011
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
News
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONOther financing | Jan 2025 | $53M | — | Banzai | ↗ |
| LATE VCOther financing | Mar 2021 | $10M | $210M | U.S. Venture Partners · TCV · Norwest Venture Partners · Beedie Capital | — |
Growth signals
Latest recorded traffic for Act-On Software is 35K monthly website visits, down 23.9% over the last three months. Act-On Software's team declined 4.3% over the past year.
Open positions
Similar companies
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Act-On Software in the Portland ecosystem
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A2 investors entered at this stage
Voyager Capital
U.S. Venture Partners
Series B and later7 investors entered at this stage
Trinity Ventures
Cisco
Norwest Venture Partners
TCV- SCStratim Capital
Beedie Capital
Raghu Raghavan
Other known investors1 additional known investor
Banzai
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Act-On Software on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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