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AB Tasty
Marketing · Paris, France · Founded 2009
Helps marketers tailor UX and increase conversion rates through a/b testing and content personalization MoreLess
AB Tasty is a dynamic company specializing in enhancing brand and product experiences through advanced AI-powered tools. The company operates in the digital marketing and product optimization market, serving a diverse range of clients from various industries, including retail, e-commerce, and technology. AB Tasty's primary offerings include experimentation, personalization, feature management, and product optimization. These services help businesses understand what messages and features drive the most engagement by running A/B, split, and multivariate tests across all devices.
The company's business model revolves around providing software as a service (SaaS). Clients subscribe to AB Tasty's platform to access its suite of tools, which include AI-powered traffic allocation that automatically directs visitors to the most successful variations of a test. This helps clients optimize their digital strategies and improve user experiences, ultimately driving growth and increasing return on investment (ROI).
AB Tasty makes money through subscription fees paid by its clients. These fees vary based on the level of service and features required by the client. The company also benefits from its extensive network of expert agency and technology partners, which helps it deliver localized expertise and seamless integration with clients' existing technology stacks.
The company prides itself on its global presence and the ability to provide local expertise through its network of partners and in-house customer success specialists. This ensures that clients receive tailored support and guidance, regardless of their location. AB Tasty's platform is designed to be user-friendly, with low-code to no-code widgets that enable quick implementation and faster time to value.
In summary, AB Tasty is a leader in the digital optimization space, helping businesses enhance their digital experiences through AI-powered testing and personalization. The company's robust platform and extensive partner network make it a valuable partner for businesses looking to drive growth and improve user engagement.
Keywords: AI-powered, experimentation, personalization, feature management, product optimization, A/B testing, digital marketing, SaaS, user experience, ROI.
Company overview
AB Tasty company information
The essential company record, classifications and operating signals in one place.
- Status
- Acquired
- Founded
- 2009
- Headquarters
- Paris, France
- Employees
- 345
- Open positions
- 23
- Dealroom signal
- 67.6
- Investment activity
- 5 companies · latest Nov 2025
- Capital deployed
- $2.2M
- Preferred round
- ACQUISITION
Valuation & funding
AB Tasty funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONOther financing | Jan 2026 | $175M | $175M | Wingify | VWO | ↗ |
| SERIES COther financing | Jul 2020 | $40M | $160M | XAnge · Omnes Capital · Korelya Capital · Crédit Mutuel Innovation | — |
| SERIES BOther financing | May 2017 | $17M | $68M | XAnge · Partech · Omnes Capital · Korelya Capital | — |
| SERIES AOther financing | Mar 2016 | $5.5M | $22M | Kima Ventures · XAnge · Omnes Capital | ↗ |
| SEEDOther financing | Sep 2014 | $1.2M | $4.8M | Kima Ventures · XAnge | — |
| SUPPORT PROGRAMOther financing | Dec 2009 | La Maison des Startups by LVMH | — |
Financials
Revenue, earnings and profit over time
Reported history and available estimates. Estimated years are marked “E”; sparse fields are left blank rather than inferred.
| Year | Revenue | Growth | EBITDA | Margin |
|---|---|---|---|---|
| 2026 | $17M | 0% | −$1.7M | -9.8% |
| 2025 | $17M | 0% | −$1.7M | -9.8% |
| 2024 | $17M | 0% | −$1.7M | -9.8% |
| 2023 | $17M | +3.3% | −$1.7M | -9.8% |
| 2022 | $17M | +10.6% | −$1.7M | -10.1% |
| 2021 | $15M | +2.1% | −$2.7M | -18% |
| 2020 | $15M | — | −$2.4M | -16.1% |
Growth signals
AB Tasty website traffic
Latest recorded traffic for AB Tasty is 130K monthly website visits, down 13.3% over the last three months. AB Tasty's team grew 1.5% over the past year.
Hiring
Open positions at AB Tasty
Current openings linked to this company in Dealroom.
Comparisons
AB Tasty compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
Capital deployed
AB Tasty investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
NamogooBoston, United StatesNamogoo’s disruptive technology detects and blocks unauthorized product and promotional ads injected into visitor sessions, preventing your customers from being diverted to your competitors
$30Mvaluation
PotionsRouen, FranceHelps e-commerce businesses that optimize their conversion rate, average basket and acquisition cost
$7.2Mvaluation
EpoqKarlsruhe, GermanyHolistic online shop personalization for the shopping experience of customers
→
SpendeskParis, FranceHelps SMBs take control of their spending with smart company cards and a real-time payment tracking dashboard
$1.1Bvaluation
NI
NirrorParis, FranceStart recording visits on your website
→
Talent graph
AB Tasty's talent
Source: Dealroom Talent Intelligence.
Investors
9 investors on AB Tasty's cap table
Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.
Global footprint
Where AB Tasty has talent and traffic
team presence
In the news
Latest news about AB Tasty
Recent press, funding announcements, and product moves mentioning AB Tasty — open to read from the original sources.
Market sentiment
What the market is saying about AB Tasty
An AI-synthesized read of the highest-engagement posts about AB Tasty on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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