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21 Buttons
eCommerce & Marketplaces · Barcelona, Spain · Founded 2015
Fashion social and shopping network MoreLess
21 Buttons was founded in 2015 by Marc Soler and Jaime Farris in Barcelona, Spain. The company was created to bridge the gap between social media inspiration and e-commerce, allowing users to easily purchase fashion items they see in photos.
The platform operates as a social commerce application focused on the fashion industry. Its business model is centered around affiliate marketing and commission on sales. When a user, often a fashion influencer, posts a picture of their outfit, they can tag each item with a direct link to the online store where it can be purchased. If another user clicks on the tag and buys the product, 21 Buttons receives a commission from the retailer, a portion of which is then shared with the user who posted the original content. This model incentivizes content creation and drives sales for partner brands.
The primary service is a mobile app that combines the visual discovery of social media with the functionality of an e-commerce platform. Users can browse a feed of outfits, follow their favorite influencers, and discover new styles. The key feature is the "button" on each tagged item, which creates a seamless "click-to-buy" experience, redirecting the user to the retailer's website to complete the purchase. This serves both fashion consumers looking for inspiration and influencers seeking to monetize their social media presence.
Keywords: Social commerce, fashion technology, influencer marketing, affiliate marketing, user-generated content, mobile shopping, e-commerce, apparel, click-to-buy, outfit sharing
Company overview
21 Buttons company information
The essential company record, classifications and operating signals in one place.
- Status
- Acquired
- Founded
- 2015
- Headquarters
- Barcelona, Spain
- Employees
- 14
- Open positions
- None listed
- Dealroom signal
- 73.3
Valuation & funding
21 Buttons funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Apr 2021 | $0 | — | Peoople | ↗ |
| SERIES B✓Equity / VC | Jul 2018 | $16M | $64M | Kibo Ventures · Eurazeo · JME Ventures · Breega | ↗ |
| SERIES A✓Equity / VC | Oct 2017 | $10M | $40M | Samaipata · Sabadell Venture Capital · The Sputnik Group · Kibo Ventures | ↗ |
| MEDIA FOR EQUITY✓Equity / VC | Feb 2017 | $0 | — | Ad4Ventures | ↗ |
| SEED✓Equity / VC | Feb 2017 | $3.3M | $13M | Mediaset · 360 Capital · Sabadell Venture Capital · Sputnik | ↗ |
| CONVERTIBLE✓Equity / VC | Apr 2016 | Undisclosed | — | ||
| CONVERTIBLE✓Equity / VC | Feb 2016 | Lanzame Capital | — | ||
| ANGEL✓Equity / VC | Jan 2016 | Pere Mayol | — |
Financials
Revenue, earnings and profit over time
Reported history and available estimates. Estimated years are marked “E”; sparse fields are left blank rather than inferred.
Growth signals
21 Buttons website traffic
Latest recorded traffic for 21 Buttons is 3.4K monthly website visits, down 32% over the last three months. 21 Buttons's team declined 12.5% over the past year.
Comparisons
21 Buttons compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
| Company | Headquarters | Status | Employees | Total funding | Valuation |
|---|---|---|---|---|---|
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Wismar, Germany | Acquired | 1 | — | — |
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 CrowdmixMusic-focused social network |
London, United Kingdom | Acquired | |||
 8past10The social network that connects watch lovers all around the world |
Copenhagen, Denmark | Operational | |||
 StaySocial travel guide allowing users to make bookings and find information and reviews on their chosen destinations |
London, United Kingdom | Operational | |||
 FlickbaySocial network for Bollywood movies |
Mumbai, India | Operational | |||
 Tuenti TechnologiesLeading Spanish social network and communications platform |
Madrid, Spain | Acquired |
Talent graph
21 Buttons's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where 21 Buttons has talent and traffic
team presence
In the news
Latest news about 21 Buttons
Recent press, funding announcements, and product moves mentioning 21 Buttons — open to read from the original sources.
Market sentiment
What the market is saying about 21 Buttons
An AI-synthesized read of the highest-engagement posts about 21 Buttons on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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